Brand ESSENCE
The perfect marriage of beauty and strategy.
Because one without the other is only half a brand.
Brand Essence is a full brand ecosystem.
We go deep into who you are, who you're serving, how you speak, and what you actually stand for. Then we design everything to reflect that (yes, visuals come secondary to strategy). By the time we're done your brand isn't just something you have. It's something you feel. And so does everyone who finds you.
Brand Roots gives you the foundation.
Brand Essence builds the whole house.
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Your colors, and exactly how to use them so everything you make looks like it belongs together
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Your fonts and the rules for using them so nothing ever looks off
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Main, secondary, and submark
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Branded patterns/textures (this is what takes your brand from flat to dimensional, the details people notice without knowing why
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So you actually know how to integrate your brand moving forward
Here’s what you’ll actually walk away with:
And let me tell you, it’s a lot.
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This teaches you how to live your brand
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I'll add your fonts, colors, and templates so you can hit the ground running
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This happens after I get your inspo and you fill out a questionnaire
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Done, designed, ready to use assets
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Your complete brand bible, visuals, strategy, voice, and everything in between
What do those deliverables actually mean?
Let me geek out for a second. if you speak designer you can scroll past this but if you don’t this will be helpful.
Here are some examples:
Typography:
Are you going for a timeless serif, a modern sans, or does your brand need the depth of both? You don't need to know what those mean, you just need to know how your brand should feel. That's my job.
A logo suite:
You know when you see a brand and it just looks right everywhere? That's not an accident. It's because they have the right logo for the right place. That's what I am building you.
Your main logo is your hero. Your secondary gives you flexibility. Your submark is the small but mighty version that shows up where the full thing just won't fit. Together they make your brand recognizable no matter where someone finds you.
Most designers hand you the files and wish you luck. Here's how I make sure you actually know what to do with them.
Color palettes:
Not all colors are created equally. I not only create a palette but I assign rules to that palette so you know what to actually do with them.
I will create a color palette that has meaning. Not just 'you like green.' But green because it portrays the groundedness your ideal client wants to feel the moment they find you.
Training videos:
Because we all learn differently. You've got the guide to read, the templates to see, and now the videos bring it all together in my voice. I'll walk you through everything — your brand guide, your asset folder, your templates so nothing gets left open to interpretation.
templates:
Having the rules is one thing. Having something to actually look at is another. These social templates show your brand in action so you're never starting from a blank canvas wondering if you're doing it right.
Patterns/Textures:
In a digital world it's easy for everything to look flat and one-dimensional. Patterns and textures are the details that give your brand depth, the things people notice without knowing why, that make everything feel more considered and alive.
Full-bodied Strategic Brand Guide:
Think about a piece of furniture you bought that came with terrible directions. You ended up building the furniture with a crooked leg, you lost a nail, put something on backward, and it took you way too long to build (frustration included). That's exactly what happens when you have a beautiful brand but no guide telling you how to actually use it.
This isn't a mini guide. It's your complete brand bible. Visuals, voice, strategy, messaging, and everything in between. The kind of document you hand to a photographer, a copywriter, a VA, or a future team member and they just get it.
Done for you assets:
This is the part that makes Brand Essence different (and honestly amazing). You're not just getting the tools to go create (which you’ll be able to do), you're getting designs that are already done. A 9-grid launch suite, Facebook and LinkedIn covers, an email signature, a business card. Designed, finished, ready to use the moment we wrap. You just show up.
Two-weeks. $4,500.
You fill out pre-work so I can fully understand you, your people, and the brand we're building together. We have a strategy call. I design, you share feedback, and I deliver a complete brand ecosystem with training videos, done for you assets, and everything ready to use the moment it lands in your hands.
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Brand Essence is for the person who's ready to trust fall into their brand.
You know what you're building, you know who you're building it for, and you're ready to invest in a brand that reflects all of that fully. Not just the visuals, the whole thing. The strategy, the voice, the depth. You want a brand that feels as serious as the heart behind it. This is your brand, fully realized.
Not quite there yet? Brand Roots is your starting point.