Brand Roots
A foundational brand system.
Because you can't build anything that lasts without
knowing where it's rooted.
sound like you?
You have something real but there's always this underlying uncertainty with your brand. You question everything you create. You're not fully proud of what you're putting out there. It doesn't quite feel as legit as it does in your head.
Brand Roots changes that. It anchors you. Gives you the confidence to show up and actually enjoy it like a giddy school girl who just got her locker decorated.
Here’s what you’ll actually walk away with:
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Your colors, and exactly how to use them so everything you make looks like it belongs together
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Your fonts and the rules for using them so nothing ever looks off
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Main, secondary, and submark
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So you actually know how to integrate your brand moving forward
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This teaches you how to live your brand
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I'll add your fonts, colors, and templates so you can hit the ground running
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This happens after I get your inspo and you fill out a questionnaire
What do those deliverables actually mean?
Let me geek out for a second. if you speak designer you can scroll past this but if you don’t this will be helpful.
Here are some examples:
Typography:
Are you going for a timeless serif, a modern sans, or does your brand need the depth of both? You don't need to know what those mean, you just need to know how your brand should feel. That's my job.
Mini Brand Guide:
Think about a piece of furniture you bought that came with terrible directions. You ended up building the furniture with a crooked leg, you lost a nail, put something on backward, and it took you way too long to build (frustration included). That's exactly what happens when you have a beautiful brand but no guide telling you how to actually use it.
A brand guide is the house for your brand rules. It'll show you how to use everything I just built together. It also covers your mission, values, and what makes you different. Your brand guide should reflect who you are, not just what you look like.
A logo suite:
You know when you see a brand and it just looks right everywhere? That's not an accident. It's because they have the right logo for the right place. That's what I am building you.
Your main logo is your hero. Your secondary gives you flexibility. Your submark is the small but mighty version that shows up where the full thing just won't fit. Together they make your brand recognizable no matter where someone finds you.
Most designers hand you the files and wish you luck. Here's how I make sure you actually know what to do with them.
Color palettes:
Not all colors are created equally. I not only create a palette but I assign rules to that palette so you know what to actually do with them.
I will create a color palette that has meaning. Not just 'you like green.' But green because it portrays the groundedness your ideal client wants to feel the moment they find you.
Training videos:
Because we all learn differently. You've got the guide to read, the templates to see, and now the videos bring it all together in my voice. I'll walk you through everything — your brand guide, your asset folder, your templates so nothing gets left open to interpretation.
templates:
Having the rules is one thing. Having something to actually look at is another. These social templates show your brand in action so you're never starting from a blank canvas wondering if you're doing it right.
One-week. $2,000.
You fill out pre-work so I can fully understand you and the brand we're building together, we have a strategy call, I design, you share feedback, and I deliver your final brand with training videos so you feel confident taking it into the world.
[ start a project ]
Brand Roots is the perfect fit if you're starting from scratch, ready for a rebrand, or have been winging a foundation of your own and you're tired of it.
If you already have a brand you love this isn't your next step. A website is. And we can do that too. If you're craving something deeper: full strategy, messaging, the whole ecosystem — that's Brand Essence.