Your brand should feel deeply personal.
Not trendy, not templated. Yours.
Branding and websites for heart-led humans who are building something meaningful.
I work best with heart-centered brands because they have one beautiful thing in common, they care.
And not just about their business being successful (which of course is important) but, they care about the people that they are serving and the work they are putting into the world.
It’s the founders who care about impact, artists who believe their work is meant to be felt, it’s wellness spaces rooted in integrity.
If you’re building something with intention, you’re in the right place.
You care a lot about what you’re building, and yet somewhere between the stuff in your head and what you actually want to put into the world is getting lost.
So, you don’t share your website because you’re a little embarrassed by it. You hesitate before posting or tweak the post five times before you share. You aren’t quite attracting the right people and internally wonder why.
Passion is not your problem, clarity is.
Explore House Offerings
I create brands and websites that feel alive and human.
The ones you know a robot didn't build.
Brand roots
A foundational brand experience that gets you on your feet. You’ll leave with all of the elements you need to stop second-guessing every touchpoint in your marketing (and even some templates that make your next step easy).
Timeline: 1 week
Price: $2000
Brand essence
A full brand ecosystem. It’s not just about visuals here, we go deep into strategy. Buuut, you'll also leave with a full suite of assets ready to use immediately (and who doesn’t love work that’s done for you)?
Timeline: 2 weeks
Price: $4500
done in a day website design
It’s exactly what it sounds like. A semi-custom website built in 24 hours. You choose from a pre-designed template, I make it look and feel like you (and then some).
Price: $2500
custom web design
An end result that feels like a portal straight into your brand. An entire website built with only you in mind. No templates here. Just me, your strategy, your visuals, and a good playlist on in the background.
Timeline: 2 weeks
Starts at: $3500
Websites and à la carte services require solid branding as a starting point — yours or mine? Doesn’t matter. But this is what makes the difference between a site you're proud to send people to and one that's been on your to-fix list for months.
It's me, Alexa.
A lover of love, stop and look at the moon, sun on my face is better than caffeine, slow Sunday morning type of person.
I care about the little things. I notice and admire them. And above everything else, I want to sit and be present with those moments. It’s why I like building brands from scratch.
How we work together:
Inquire and connect:
I met my husband on Hinge, this is kind of like that. You’ve looked around and now you’re ready to swipe on me. You inquire, then we’ll go on our first date (via zoom) and talk about what you’re building over coffee. Super low pressure but, cmon first impressions are important.
Co-creation:
We’re in this together. I say co-creation because I quite literally can’t do this without you. I need you to care and I need you to put in some thoughtful work in at the beginning. Remember, we’re going for human, not robot.
Your brand lives in the world:
You've got a brand or website you'd actually stop and stare at. One that feels like yours — because it is.
the projects
Every project started with a person who wanted to make an impact.
Here's what happens when you mix real conversations, strategy, and a designer who actually cares.
The Ritual Well
Brand essence and custom website
[view project]
Emily Robinson
Brand essence and custom website
[view project]
Yoga Strong
Brand roots and custom website
[view project]
josie’s bake shoppe
Brand roots
[view project]
